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Colin Brignall, type director of Letraset, designed the short-serifed Aachen Bold in 1969 to fill the need for a contemporary, heavy Egyptian letterform; Egyptians are nineteenth-century designs characterized by their slab serifs.
Aachen Bold grabs attention in sports or commercial display work such as signage, advertising, T-shirts, or packaging.
Sample text:
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‘Aachen’ is a trademark of Esselte Pendaflex Corporation in the U.S.A., of Letraset Canada Ltd. in Canada and of Esselte Letraset Ltd. elsewhere.
