Bruno was designed by Los Angeles-based lettering artist Jill Bell and named after the largest of her three cats. For more than 20 years, Bell and her studio have created handlettered logotypes, titles and lettering for ads, the entertainment industry, and businesses as diverse as Disney and Johnson & Johnson.

But this is her first typeface for Adobe. According to Bell, “One day I saw a note I’d written as a reminder to buy cat food and suddenly it consisted of letterforms. From the beginning I saw the typeface as an informal version of an artist’s hand printing.” Which is exactly what she captured in the regular and bold weights of Bruno: the convenience of digital type combined with the charming, irregularities of the human hand.