Originally designed by Frederic W. Goudy in the early 1900s for American Type Founders, Copperplate Gothic appears at first to be a sans serif, but actually has very small, fine serifs. Copperplate Gothic was originally designed for stationery and society printing, and is now used in many varieties of commercial printing. Its classic uses are business cards and lettering on the frosted-glass office doors of lawyers and private investigators. The AB and BC designators refer to the size relationship of the capitals and small capitals.