Following up on his earlier serif design, Ed Benguiat created ITC Benguiat Gothic in 1979. This design uses the same basic form, or skeleton, of its predecessor, but has monoline stroke weights and rounded stroke endings in place of serifs.
The two variations provide flexibility in a variety of display uses.
'ITC Benguiat Gothic’ is a trademark of International Typeface Corporation registered in the U.S. Patent and Trademark Office and may be registered in certain other jurisdictions.