“My concept was to create an elegant condensed typeface that would be a typeface for the millennium, in style and functionality,” says Brian Sooy, creator of Verve. Sooy’s 1998 vision of the new millennium takes shape in a typeface that suggests technology-driven humanism.

Uniform character widths and vertical strokes create a rhythm of electronic precision, while subtle yet sensual curves evoke hand lettering. The typeface has weights from regular to black—which, combined with various sizes of text, helps imbue designs with rich typographic texture. The A version of Verve offers alternate versions of the euro, F, S, T, Y, f, j, h, k, m, n, and r. More…

Create strong identities for posters, packaging and Web sites using varying weights of Verve, or punctuate headlines and titles on otherwise bland old 20th-century designs.