Urbana is a contemporary sans-serif typeface inspired in the traditional lettering seen in one of the most popular, massive transportation mediums available in Bogotá (Colombia): “busetas” (small city buses).

A mixture of influences reminiscent of modernism, hand lettering, cluttered spaces and improvisation are the source of its characteristic forms. Urbana was designed to save space and catch the reader’s attention.

It is recommended for typesetting headlines, short paragraphs and any texts where the economy of space may be an issue.