The Etalage-script has been drawn for the first time in the year 2000, based on a early 20th century lettering stencil with what farmer Boelema at Lalleweer stenciled his grainsacks.

Eventually the script letter was developed as a typeface with a wink to the ‘lost’ display types for the ‘display window’ of graphic designer Ariënne Boelens, who in exchange made the website www.lalleweer.nl. More…

What originated the Ariënne should be evident now.