Spanish for press, Prensa is a new series from Cyrus Highsmith. He arrived at this family’s character through his process of “wrapping outside curves around the inside, deliberately creating tension between the two,” a technique epitomized in Electra, a 1935 bookface by twentieth-century master W.A. Dwiggins.

This tension really appears in the italics,which stray from the traditional forms to balance simplicity with vitality.