This fanciful, imaginative typeface is of the Viennese Secessionist style. The work of Scottish architect Charles Rennie Mackintosh inspired this condensed sans serif style with its rough edges and selection of alternative and ligatured letters. Due to renewed interest in the arts and crafts of the late 19th and early 20th centuries, Willow will enjoy widespread promotional application. Designed by Tony Forster, one of Europe’s foremost graphic designers.