ITC Flora is the work of Dutch designer Gerard Unger. It has its beginnings in hand lettering exercises with a felt tip pen. The exercises were revived in 1978, when the Rudolph Hell Company in Germany asked Unger to create a new round-nibbed script type. Starting with his felt tip sketches, Unger also reviewed an obscure type of German teacher and type designer F.H.E. Schneidler. ITC Flora is the result, a typeface of simplicity and strength whose almost upright cursive style is particularly well-suited to smaller text passages and for a change of pace in headlines.