SAV Display PT is directly inspired from hand-painted commercial signage found around Savannah, Georgia. There is a strong tradition of hand-painted signs adorning small car wash stations, to beauty salons, to mechanics and restaurants. Currently a collection of about four to five painters account for the majority of the signs. This font was derived from 10 uppercase letters that seemed to represent the aesthetic thread found throughout the signs.

There are no lowercase letters found in these signs, so the lowercase of the font had to be designed from scratch. I felt this added versatility to the font and its possibilities for usage. More…

This font is strictly a display font. However, because of the apparent roots (intended or unintended) of the lettering to transitional/modern modulated fonts, it does read surprising well at smaller sizes.