The design for Titulata was based on the need for a titles of extreme weight, dynamics and soft morphology. Strong and clear, it takes graceful form in the line and is legible even in small bodies.

The script variable is softer and features some punch-line touches, providing another vision and incorporating traits of manual writing. One important feature is that both styles have the same rendering in text box, reason why signs can be combined without other alteration that the form of the printed word.