Diego was originally produced as a custom font for the San Diego Padres broadcast graphics package. I was imagining Copperplate Gothic dressed in a black linen suit sipping Cuervo gimlets in the pressbox at PETCO Park.

Diego is fitted with a fairly even stroke width for solid headline settings, especially in all caps. More…

The prickly Latin style serifs conjure a Southwest or Tex-Mex aesthetic suitable for the booming poker industry, spicy steakhouses, or biker apparel tailored for the nouveau riche.