Alias was formed in 1996 to design and market the typefaces created by Gareth Hague and David James who had collaborated on sleeves for the likes of Soul II Soul, Neneh Cherry and System 7. Alias features radical typefaces with a strong design element that makes them suitable as both headline and text faces. Gareth Hague describes their origin as “Combining traditional drawing values with the computer’s mastery of geometric form.”

Alias has produced logotype and typeface design for clients including Ghost, Monsoon and Sunday Times Magazine and has worked with design agencies and advertising agencies on typefaces for corporate clients and advertising campaigns. Graphic design includes arts relatedprojects and book design for clients including Phaidon, Jake and Dinos Chapman, Tate Modern, Somerset House and Birkenstock.

Alias was formed in 1996 to design and market the typefaces created by Gareth Hague and David James who had collaborated on sleeves for the likes of Soul II Soul, Neneh Cherry and System 7. Alias features radical typefaces with a strong design element that makes them suitable as both headline and text faces. Gareth Hague describes their origin as “Combining traditional drawing values with the computer’s mastery of geometric form.”