Renault

Not everyone’s idea of a font foundry... the French state-owned car company Renault owns trademark rights to the Renault typeface family that it commissioned from Wolff Olins in the late 1960s. The typeface is still used today, in Renault logos, bootlid badges, and elsewhere.

Renault is also typographically noteworthy thanks to their employment of a certain engineer, Pierre Bézier. During his long career at la Régie Renault Bézier devised the mathematical curves for representing 3D car body parts, the eponymous curves that were later applied to the representation of letterforms in modern font files – and throughout computerized graphic design.

Not everyone’s idea of a font foundry... the French state-owned car company Renault owns trademark rights to the Renault typeface family that it commissioned from Wolff Olins in the late 1960s. The typeface is still used today, in Renault logos, bootlid badges, and elsewhere.