James Arboghast is a freelance advertising creative specializing in visual identity.

“Combining a permanent interest in monumental sculpture with written forms and semantics, I am a philosophical artist who finds typography an ideal medium for the expression of abstract ideas.

The fact of the matter is, type design is an art not a science, and is not subject to any tangible law. Setting out to do what ultimately cannot be perfected leads to creative work.

It is its content and what a typeface says about the world that makes it dynamic. Mediating in some way between a sense of history and an experience of the world, what I absorb when making a font closes the gap between me and everything that is not me, and in this way passes from feeling to meaning.”

James Arboghast spent part of his childhood in England. He has worked as a photographer, art director, graphic designer, audio engineer, publicist, copy writer and creative consultant.

Preferred motto: “Imagination is the supreme master of all art.” — Allistair Crowley