The original Rockwell was produced by the Inland typefoundry in 1910, which issued it as Litho Antique; American Type Founders revived the face in the 1920s, with Morris Fuller Benton cutting several new weights.

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Sketch Block is a hand-sketched headline font. The family contains a light and bold weight; both complement each other perfectly. The mundane, constructed basic forms of the egyptienne typeface get their charming touch by the handmade hatching. Impressions of dominance and warmth are equally created.

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Born as a revival of an Egyptian typeface, this hand-drawn typeface is is perfect for headers and even as a body text.

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The definitive monoline Egyptian, Weiss’ Memphis of 1928, was devoutly industrial in its effect and set the tone for those that followed, right up to Lubalin Graph. More recently, TheSerif and Silica are humanist in form, with complex, asymmetric curved strokes in the lower case. Unique among monoline slab serif types, Bodoni Egyptian has a simple, neo-classical form and proportion, and strict detailing that is antique, not machine-age.

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The Bitstream version of Monotype Rockwell, 1934.

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The idea behind Phenotype was to achieve a unique visual effect by touching serifs. Characters form ligatures, but every combination looks different.

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Charles Coiner (1898-1989) was a giant in the history of American graphic design, recognized with the first National Society of Art Directors Annual Award and an AIGA medal. As an art director at N. W. Ayer & Son Coiner commissioned work by great artists of the era including Norman Rockwell, Georgia O'Keefe, and Pablo Picasso. His work for private and government clients helped popularize modernism in the United States.

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Rockwell appeared with Monotype Design Studio in 1934, a time which saw the return to popularity of slab serif fonts. Rockwell’s strong and harmonious characters make this font particularly flexible.

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The first geometric slabserif, Litho Antique, appears as a sport from the Inland Typefoundry of St. Louis in 1910, distributed from Inland and then ATF. The 1933 Monotype updating of Litho Antique was supervised by F.H. Pierpont from Connecticut. Rockwell was prepared as a competitor to Memphis, but Pierpont ignored the detailing of the contemporary European slabserifs in favor of the earlier American model.

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